About Us


Mark Diel

Chief Executive Officer

Mark comes to CCHI after 9 years as Executive Director and CEO of Children’s Health Initiative Napa County, where he developed the first nonprofit insurance brokerage firm in California serving individuals and families. He built a county-wide collaborative of 42 agencies and guided Napa County into a leadership role at the state level, working to provide affordable health insurance to everyone in California, regardless of race, ethnicity, or family income. Prior to his work in Napa County, he managed public health programs in Yolo County, including the Women Infants and Children Program, he developed mobile medical, dental, and optometric clinics based in schools and community centers, and a Health Promotora program in Los Angeles. Mark holds a Master of Public Health degree.


Elba Gonzalez-Mares

Executive Director
Napa Community Health Initiative

After graduating from the University of California in Davis in 2005 with a degree in International Relations, Ms. Gonzalez-Mares was employed by the Children’s Health Initiative as one of the first certified application assistants in Napa County. Highly skilled and motivated, she advanced to the position of Health Services Manager, coordinating program operations and carrying out community relations and staff training, supervision, and support responsibilities for eight years. She is also trained, licensed and certified as an insurance broker in California. As management staff, she developed many of the operational procedures that the Community Health Initiative staff function under to this day. She was appointed to the position of Executive Director by CHI’s Board of Directors in May 2015. Her current role requires an array of management skills, including fundraising, finance administration, supervision of staff productivity, program evaluation, and external relationship management. Ms. Gonzalez-Mares is bi-cultural and bi-lingual in Spanish and English. Her collaborative style of working has forged relationships between CHI and other community providers and government departments, advancing our mutual goal of making health coverage affordable and accessible to Napa County’s children, adults, and families.

Elba has excellent rapport and credibility with diverse demographic groups as well as with professionals in the community. She is on the Board of California Coverage and Health Initiatives, a Commissioner with First 5 Napa’s Children and Family Commission. She also works with Bi-National Health Alliance and is on the board of the Napa Valley Community Foundation. In 2014, Ms. Gonzalez-Mares was awarded the Soroptimist International Ruby Award for Women helping Women and recognized by California’s State Assembly and Senate, Congressman Thompson and Napa County’s Board of Supervisors. As the convener of a monthly inter-agency meeting of organizations working in various community-based settings throughout Napa County, she has contributed to this group’s development of a shared vision of the importance and opportunity for affordable health coverage for all low-income children, adults and families in our community.


Alan Fernandes

Executive Vice President
California State Association of Counties

Alan Fernandes has been appointed as the Executive Vice President for California State Association of Counties (CSAC), serves as the Chief Legislative Representative for Los Angeles County and is a Senior Manager in the Chief Executive Office. In addition to his career in government affairs, he serves his community as a Trustee and current President of the Board of the Davis Joint Unified School District. Fernandes began his service as CSAC's Executive Vice President in November 2015.


Al Schubert

VP & General Manager
VSP Vision Care Inc.

Al began his career in sales and marketing in 1984, representing the Toshiba line of MS-DOS and Unix products. He joined VSP in February 1988 and was promoted in 1994 to head the Managed Care Sales division. In 2013, Al was promoted to Senior VP and currently has overall responsibility for the Strategic Business Unit housing the VSP Managed Care book of business. Al's present responsibilities include P&L, business development, operations, retention and the marketing of all VSP products to Managed Care Organizations. He also leads the VSP Health Policy and State Public Exchange advocacy efforts for the organization.


Georgina Maldonado

Executive Director
Community Health Initiative of Orange County

With over 15 years of experience in managing patient and community engagement for health care organizations throughout Southern California, Georgina Maldonado brings her extensive knowledge of the field to the Community Health Initiative of Orange County (CHI OC), serving as the organization's Executive Director since 2015. In her previous position as the Director of Patient Engagement at Planned Parenthood of Orange and San Bernardino Counties (PPOSBC), Ms. Maldonado developed, operationalized, and implemented enrollment strategies and goals for the roll-out of PPOSBC's primary care practice, Melody Women's Health. Her experience also includes business and strategic planning, managing program development and implementation, and directing outreach and community engagement while with Genesis Consultants and Health Net of California. Ms. Maldonado holds a Bachelor's degree in Sociology. She currently serves as an advisory board member for the Orange County Women's Health Project, which helps facilitate and sustain improvements in women's health in Orange County.


Johana Lockwood

Supervisor Coverage Programs Administration
San Francisco Health Plan

Johana began her 12 years of experience in public health and health care organizations as a volunteer for Padres Contra el Cancer (Parents Against Cancer) and in 2005 became a Family Liaison for the Medical Home program in UCLA. She later became a Program and Educational Specialist for the National Health Foundation in 2009. After leaving Los Angeles, she served San Francisco Health Plan as their Healthy San Francisco Program Training Specialist in 2010; she would stay at San Francisco Health Plan and become their Manager for Coverage Programs. Johana holds a B.S. in both Biology and Public Health, and has been on our Board of Directors since 2016.


James Rolfe

Executive Director
Covered Community

Rev. James Rolfe led Kelly-Rolfe Tax & Financial Services (Enrollment Navigator) to over 4,500 consumers into the new healthcare exchange known as Covered California. In March of 2015 Rev. Rolfe filed for his 501(c)3 and Covered Community was born. Covered Community was created out the many concerns and issues consumers were having with understanding the new changes that were being made under the Affordable Care Act (ACA). The first goal is to educate people on the changes that were being made within the health insurance; the second goal is to help the consumer navigate their health plan. Reverend James Rolfe is known for his 25 years of working within the greater Los Angeles communities. His ability to bring people and resources together for the betterment of the community is his gift and also his passion. Rev. James, is a navigator and has also served 12 years as a LA County Fire Fighter, small business owner, operation manager for Medi-Dyn, Inc. and Project Coordinator for Hurting & Hungry.


Katie Villegas

Executive Director
Yolo County Children's Alliance 

Katie started with the Yolo County Children’s Alliance in 2006 as a part time Executive Director and YCCA’s only staff person and a $30,000 annual budget.  Since then she has gone to a full time Executive Director and grown the organization to 30 employees with an annual budget of $3.3 million. She has a proven ability to collaborate with community members, other community organizations, County agencies, elected officials, staff, volunteers and Board Members toward mutual goals and achievements.  She is experienced in planning and presenting information to a variety of audiences and constituent groups. She has a proven ability to manage finances, adhere to a budget, and to fundraise in California.  Through her collaboration and natural ability to make connections, she has an extensive professional and community network with local, state, federal, and philanthropic leaders and stakeholders.

Villegas, a native of the Sacramento region has dedicated herself to serving the community she loves. She began her career as a Family Support Worker, assisting new mothers with the challenges that come with first time parenthood, while helping her husband run his first campaign for West Sacramento City Council. Villegas went on to serve as a First 5 commissioner, director on the Yolo County Fair board, and as West Sacramento School Board member.  Villegas has a Masters of Social Work from California State University, Sacramento with an emphasis in Community Organizing and Program Administration and also a Bachelors of Arts in Psychology from California State University, Sacramento. She participated as a fellow in the American Leadership Forum (ALF) Fellowship Program, Mountain Valley Chapter, and has won numerous awards for her work. Villegas has dedicated her life to serving children and families in Yolo County. 


Edgar Aguilar

Program Manager
Dignity Health, Community Health Initiative of Kern County 

Edgar is the Program Manager for the Community Health Initiative of Kern County, a Dignity Health program. He oversees the program and provides support to staff and partner agencies through extensive training on a wide range of training. His passion for helping the community and great leadership skills has led to Edgar heading many new projects and ideas that take place in the community in collaboration with partner agencies.